Outreach stops when product work starts
You write and send every message yourself, so the pipeline stalls whenever the platform needs you.
For freelancer platform founders
Market both sides of your marketplace without writing every message yourself.
You built a platform that connects freelancers with clients, you have paying users, and you are still the only person doing outreach. Mengo runs campaigns, lead capture and nurturing for both sides, routes each person through a pathway suited to their role, and logs every action so you can review the week in one place.
- Built for founders without marketing staff
- 3-day free trial before any payment
Freelancers
- Campaign content written for freelancers
- Nurture sequence after sign-up
- Pathway toward activation
Clients
- Campaign content written for clients
- Follow-up for trial users
- Pathway toward purchase
One system, two conversion pathways
Where the pipeline stalls
Two audiences to market to, and one person doing it.
A marketplace needs supply and demand growing together. When the founder is also shipping features, both sides get the leftovers.
Followers who never become pipeline
Posts on LinkedIn and X are not connected to any nurture sequence, so readers never turn into sign-ups.
Trial users who go cold
Nobody follows up with people who try the platform and do not convert, because building that sequence would cost a week of product time.
Several tools, no single answer
Activity is split across disconnected tools, so you cannot tell which topic or message drove a conversion.
Meanwhile, competitors who publish consistently start appearing in the search results you used to own. An agency could help, but its retainer can exceed your whole tool budget at early-traction revenue.
Two audiences, two pathways
Every lead routed by role, from the same system.
Mengo moves prospects through systematic conversion pathways. On a two-sided platform, that means a pathway for each side.
The supply side: freelancers
A freelancer joining your platform makes a different decision from a client hiring through it, so they get their own sequence.
- Campaign content written for freelancers
- A nurture sequence after sign-up
- A pathway toward activation
The demand side: clients
Clients need a reason to post work and a nudge when a trial goes quiet. Their pathway is built for that.
- Campaign content written for clients
- Follow-ups for trial users who have not converted
- A pathway toward purchase
Visibility
Review the week in minutes, then get back to the product.
You should not have to revisit every platform to know what your marketing did. The activity log lists each action the system took and the reason it ran, for both sides of the marketplace.
Which side is moving?See what ran for freelancers and what ran for clients, in one record.
What do I tell investors?A documented campaign history gives you something concrete to report on pipeline progress, without hiring a marketing analyst.
Activity log: both sidesIllustration
- Freelancer sign-up entered the onboarding nurture sequenceWhy: new sign-up with no profile activity yet
- Client trial follow-up sentWhy: no activity recorded since the trial started
- Article published for the client audienceWhy: step 3 of the client campaign sequence
- Client prospect moved into the purchase pathwayWhy: completed the nurture sequence
Example entries showing the format, not data from a real account.
What runs for your marketplace
The parts of Mengo that matter for a two-sided platform.
Lead generation
A pipeline for both sides that keeps filling while you ship features.
ExploreLead nurturing
Sequences for new sign-ups and quiet trial users, sent without you.
ExploreCampaign planning
A consistent content cadence without weekly creative effort from you.
ExploreSEO & organic growth
Search-focused content planning to win back your place in the results.
ExploreFAQ
Questions marketplace founders ask.
How does Mengo move a lead from first hearing about me to actually buying?
Mengo routes prospects through systematic conversion pathways from the point of initial campaign exposure through to a purchase decision. When a lead enters the system, automated nurturing sequences continue to engage them without you manually deciding what to send or when. Each stage is structured, so the system does not rely on random content bursts or untracked replies to move a prospect forward. The activity logs show you where each prospect is in the pathway and what actions the system took to get them there.
Can I see what Mengo did on my behalf and why it did it?
Yes. Transparent activity logs show you exactly which actions the system took and the reason each action was triggered. You are not left wondering whether something ran, why a prospect received a particular message, or what happened while you were away from the platform. Visibility is a built-in part of the product, not an add-on.
Is there a free trial so I can test it before paying?
Yes. Mengo offers a 3-day free trial before any payment is required, so you can see the system in operation before committing to a subscription. If you have specific questions about what is accessible during the trial period, contact the Mengo team.
See both sides of your marketplace in one system.
Tell us who your freelancers and clients are. We will show you how Mengo would plan campaigns for each side, nurture their sign-ups and log every step.
- A campaign plan for each side of the platform
- Follow-up for trial users who go quiet
- The weekly log you would review
Rather write directly? Email info@mengo.si.