Research in scattered documents
Personas in one file, competitor notes in another, the SWOT in a slide deck nobody opens again.
For marketing consultants
Turn client research into strategy and deliverables in one place.
Consulting work starts with understanding a business: its customers, its competitors and its advantages. Mengo organises that research for each client, from ICPs and personas to SWOT and MOAT analysis, and carries it straight into brand strategy, content, sales assets and campaign plans.
- Research and execution in one workflow
- Consistent deliverables across clients
- Business & founder profilesProducts, services and offers
- ICPs & customer personasWho the client sells to
- Competitor researchWho the client is up against
- SWOT & MOAT analysisWhere the advantage lies
- Strategy & campaign plansBuilt on the research above
Where consulting time leaks
The thinking is the value. The admin around it is not.
Most of an engagement's hours should go on judgement, not on reassembling context.
Strategy that stalls before execution
The recommendations are sound, but turning them into content and campaigns starts from a blank page.
The same groundwork every engagement
Each new client means rebuilding the same frameworks before any real thinking begins.
Your own practice unmarketed
Client work fills the calendar, and your own pipeline waits for the next referral.
The analysis toolkit
Every framework you run for a client, organised per client.
These insights provide the context for relevant strategies, clear opportunities and business-specific marketing outputs.
Business profiles
Organise each client's business information, offers and existing data.
ExploreICP builder
Define the ideal customer profiles a client's marketing should target.
ExploreCustomer personas
Turn ICPs into personas that content and messaging can speak to.
ExploreCompetitor research
Capture who the client competes with and how those competitors position themselves.
ExploreSWOT analysis
Lay out strengths, weaknesses, opportunities and threats in one place.
ExploreMOAT analysis
Identify what makes the client hard to copy, and build the message on it.
ExploreFrom diagnosis to deliverable
One engagement, carried from research to rollout.
-
Diagnose
Capture the client's business, customers and competitive position with the business intelligence tools.
OutputICPs, personas, competitor, SWOT and MOAT analysis.ExploreBusiness intelligence -
Position
Develop the brand profile and strategy, taglines and visual direction from the research.
OutputA brand strategy and identity the client can apply.ExploreBrand strategy & identity -
Produce
Create content, SEO plans and sales assets aligned with the client's offers, personas and objectives.
OutputWebsite, social, blog and sales material.ExploreSales enablement -
Plan the rollout
Organise channel plans, marketing calendars, advertising, PR and influencer activity.
OutputA structured execution plan.ExplorePerformance marketing
Your own practice
Keep your own pipeline running while you advise others.
Mengo can run your consultancy's own marketing cycle: structured campaigns, continuous lead generation and nurturing, and conversion pathways, all logged with the reason each action ran.
What runs for your practice
- Campaign sequences that show your expertise
- Follow-ups with prospects between engagements
- A pathway from first contact to a signed engagement
- A record of every action and its reason
FAQ
Questions consultants ask.
What does Mengo actually do? Is it a content tool or something that runs my full marketing?
Mengo runs your full marketing cycle, from content planning through lead conversion, without requiring you to drive it daily. It is not a template library or a content calendar. The system initiates structured campaign sequences, generates leads, nurtures prospects around the clock and moves them through systematic conversion pathways, then logs every action it took and why, so you can see exactly what your marketing did while you were focused on operations. You do not assemble the pieces; the system runs as a single continuous system.
Is Mengo built for a solo founder, or does it need a marketing team to manage it?
Mengo is built specifically for solo founders who have no marketing team. Every feature is optimised for a business builder who is also managing operations, supplier relationships and fulfilment, not for an enterprise team with a dedicated marketing department. You do not need a marketing co-founder or an agency to make it work; that is the purpose the system is designed to serve. It is sold as a self-serve subscription, so there is no department to onboard and no team to brief.
Is there a free trial so I can test it before paying?
Yes. Mengo offers a 3-day free trial before any payment is required, so you can see the system in operation before committing to a subscription. If you have specific questions about what is accessible during the trial period, contact the Mengo team.
Bring one client engagement into a single workflow.
Tell us how you run an engagement today. We will show you how Mengo organises the research, carries it into strategy and deliverables, and how the system can market your own practice.
- A client engagement from diagnosis to rollout
- The analysis tools that fit your method
- How Mengo runs your own pipeline
Rather write directly? Email info@mengo.si.