Identity and description
The business name, its current stage, and a short and a long description. The short one suits a bio or a summary line. The long one gives pages and strategies the full picture.
Business intelligence · Business profiles
Write the business down once. Every output starts from it.
A business profile in Mengo holds the facts your marketing depends on: what the business does, what it stands for, what it sells, where it sells and what it does not do. Strategies, pages and campaigns are then written from that one record instead of from memory.
- One profile per business or client
- Read by every other module
Business profileIllustration
- Description and stageFeeds: website copy and about pages
- Mission, vision and valuesFeeds: brand strategy and positioning
- USP and offeringsFeeds: landing pages and sales pitches
- What it is and what it is notFeeds: every output, kept within real capabilities
An example of how parts of a business profile are used later in the platform. Simplified for illustration.
The problem
You keep explaining the business, and it keeps coming out differently.
Every new tool, freelancer or AI prompt starts with the same question: what does the business do? You answer it again, a little differently each time.
Over a few months the website says one thing, the pitch says another and the ads promise a third. Nobody wrote down what the business does not do, so copy starts to overclaim and you spend review time pulling it back. A business profile fixes the brief rather than the copy. Write it once, keep it current, and every output starts from the same version of the truth.
Add the people behind the business nextThe same question, every timeEach new brief, tool or prompt asks for a description you have already written somewhere else.
Descriptions that driftThe website, the pitch and the ads each describe the business in their own way, and none of them quite match.
No line on what it is notWithout a written boundary, copy promises services, markets or results the business does not offer.
What a profile holds
Six groups of facts, kept in one record.
A Mengo business profile stores the fields below. Fill them in for your own business or for each client, and update them when the business changes. Everything downstream picks up the change.
Mission, vision and values
Why the business exists, where it is heading and the core values it works by. Brand strategy and about pages need something real to stand on, and this is it.
Offering and USP
The primary offering, any secondary offerings and the USP that sets the business apart. Landing pages and pitches open with these, so they need to be precise.
What it is and what it is not
A plain statement of what the business is, and a second one for what it is not. The boundary matters: it stops copy from promising things the business does not do.
Market and model
Target geography, business model and pricing model. Campaigns are aimed at the right market and the offer is framed the way the business actually sells.
Contact details
Address, email and phone, recorded once so every page, signature and piece of collateral lists the same details.
Where it is used next
The profile is the starting point, not the finished work.
Other modules read the business profile instead of asking you to describe the business again. These are three of the first places it shows up.
Brand profile and strategy
Positioning, voice and brand strategy built from the mission, values, USP and the line on what the business is not.
ExploreWebsite content
Home, about and service pages written from the descriptions, offerings and contact details already in the profile.
ExploreSales pitches
Pitches that open with the USP and primary offering, and stay inside what the business really provides.
ExploreBusiness intelligence
More in the business foundation.
The business profile is one of eight capabilities. Together they give every strategy and deliverable its context.
See a business profile become a marketing plan.
Tell us about your business or the clients you work for. We will show you how a business profile is set up in Mengo and how the rest of the platform builds from it.
- A business profile filled in for a real business
- How the profile carries into brand, website and sales work
- A straight answer on fit for your situation
Rather write directly? Email info@mengo.si.