Name, category and type
The product or service name, its category, and whether it is a product or a service. Simple details, but they decide how everything else is framed.
Business intelligence · Products & offers
Marketing that describes what you actually sell.
Products and offers is where Mengo keeps the details of every product or service you sell, with the offers and discounts that go with them. Campaigns, landing pages and sales assets all read from the same record, so the product is described accurately and consistently wherever it appears.
- Products, services and offers in one place
- Each product linked to the ICPs it serves
Product recordIllustration
- New offer addedFeeds: a campaign sequence for the offer, logged with the reason
- Description and featuresUsed for: landing pages and website copy
- USPUsed for: sales collateral and pitches
- Linked ICPsUsed for: deciding who each campaign targets
An example, simplified view of how one product record is used across the platform.
The problem
One product, described three different ways.
The landing page says one thing, the ad says another, and the sales script was written from memory. Each version is close. None of them match, and the customer notices.
It gets harder when something changes. A new offer or discount is announced on one channel and forgotten on the others. Features get listed because they are easy to copy from a spec sheet, while what the customer actually gets is left for them to work out. If you market several clients, that problem repeats for every product each of them sells.
See how campaigns are planned around your offersNew offers reach the campaignWhen a new offer is added to products and offers, the system can initiate a campaign sequence for it. The activity log records why: a new offer was added to your products and offers.
One description, reused everywhereThe description, features and USP are written once, then drawn on by landing pages, ads and sales assets.
What the customer gets, not just a feature listRecording the USP, and what the product is and is not, keeps copy focused on the result for the buyer.
What a product record holds
Everything a campaign needs to know about what you sell.
Each product or service gets its own record. Offers and discounts are organised alongside products and services, so a promotion is always tied to the thing it promotes.
Description and features
What it does and what is included. The description gives copy its substance, and the features give it specifics to point to.
USP
The reason a customer should choose this over the alternatives. It becomes the central idea in pitches, ads and landing pages.
What it is and what it is not
A clear boundary stops copy from overpromising. Knowing what the product does not do is as useful to a writer as knowing what it does.
Audience and linked ICPs
The audience type, for example B2B, and the Ideal Customer Profiles the product is linked to, so messaging is aimed at the buyers it was built for.
Offers, discounts and marketing copy
Current offers and discounts, the billing cycle and whether a trial is available, plus marketing copy you are happy to reuse as written.
Where it is used next
The same product record, behind every asset that sells it.
Once a product is described properly, the modules that sell it stop guessing. Each one starts from the same facts you recorded here.
Landing pages
Pages built around the description, features and USP, with the current offer where visitors will see it.
ExploreSales collateral
Collateral that presents the product and its value the same way your website does, so sales conversations stay on message.
ExploreCampaign planning
The system structures campaign sequences around your products and offers, including new offers as you add them.
ExploreBusiness intelligence
More in the business foundation.
Products and offers work best alongside the rest of the foundation, especially the ICPs each product is linked to.
See your offers turned into campaigns.
Tell us what you sell, for your own business or for a client. We will show you how a product record is set up in Mengo and how campaigns, landing pages and sales assets draw on it.
- A product or service record set up with your own details
- How a new offer can start a campaign sequence, and how the activity log explains it
- A straight answer on fit for your situation
Rather write directly? Email info@mengo.si.