Offer-specific headline
States what the visitor gets, in the words of the audience you chose.
Website & content · Landing pages
One offer. One audience. One next step.
Landing page creation in Mengo produces focused pages that present a single offer to a single audience and ask for one action. The copy is drawn from your products, customer personas and brand strategy, so the page speaks to the person a campaign is sending.
- Built from offers and personas
- Ends in a single action
Landing pageIllustration
- HeadlineFrom: the offer and the persona’s main problem
- Why it mattersFrom: persona pain points and the brand promise
- Answers to doubtsFrom: the FAQ bank
- One call to actionFrom: the campaign’s conversion goal
An example landing page structure. Simplified for illustration.
The problem
Campaign traffic sent to a home page has to find its own way.
A home page speaks to everyone and offers ten directions. The visitor a campaign attracted came for one thing, and if they cannot see it straight away they leave.
A landing page removes the choices. It repeats the promise that brought the visitor, answers the doubts that stop them and asks for one action. Mengo builds it from the offer and persona the campaign is about.
See how conversion pathways workToo many directionsVisitors are offered every page instead of the one next step.
A message for everyoneCopy written for all audiences fits none of them.
Doubts left unansweredThe question that stops a sign-up is never addressed on the page.
What a landing page includes
Each section has one job.
Typical landing page sections in Mengo, each written from stored context.
Problem and value
Shows the visitor their situation, then what changes with the offer.
Objection handling
Answers the questions that hold people back, drawn from your FAQ bank.
One call to action
A single button or enquiry form, with nothing competing for attention.
How it works
From offer to a page that converts attention into enquiries.
A simple sequence for creating a landing page in Mengo.
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Pick the offer
Choose the product or offer the page is for.
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Pick the audience
Choose the persona or ICP the campaign is reaching.
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Generate the page
Mengo writes each section in the brand voice and ends on one action.
Where it is used next
A landing page is one step in a pathway.
These parts of Mengo send visitors to the page and follow up afterwards.
Website & content generation
More in the content module.
Landing pages draw on offers, personas and the brand. Open the part of the module you need next.
See a landing page built for one offer and one audience.
Tell us which offer you want to promote and who it is for. We will show you how Mengo creates a focused landing page from that context.
- Pages built from stored offers and personas
- Objections answered from your FAQ bank
- A straight answer on fit for your situation
Rather write directly? Email info@mengo.si.