Site structure
The pages the site needs and how visitors move between them.
Website & content · Website content
Plan the site before you write a single page.
Mengo supports website content planning: which pages the site needs, what each page has to do and the copy that does it. Everything is drawn from the business profile, brand strategy and audience you have stored, for your own site or a client’s.
- Structure before copy
- Written for a named audience
Website planIllustration
- HomeJob: state the promise and send visitors to the right next page
- Product or service pagesJob: explain one offer to the audience it serves
- About and founderJob: show who is behind the business
- Contact or demoJob: capture the enquiry
An example site plan. Simplified for illustration.
The problem
Most small-business sites are written one page at a time, with no plan.
The home page gets attention, the rest is filled in later, and nobody decides what each page is for. Several pages end up saying the same thing while the visitor’s actual question goes unanswered.
Planning first means every page has one job and one next step. The copy then has a brief to meet, and that brief comes from what Mengo already knows about the business and its customers.
See how audience personas are builtPages without a purposeNobody decided what each page should make the visitor do.
The same claim repeatedHome, about and services pages restate each other.
No route to an enquiryVisitors read and leave because no page asks them to act.
What you can produce
From site map to page copy.
Typical outputs of website content planning in Mengo.
Page goals and sections
What each page must achieve and the sections that get it there.
Page copy
Headlines and body copy in the brand’s voice for the audience you named.
Search-ready details
Titles and descriptions planned with the SEO module.
How it works
From stored context to a planned website.
A simple sequence for planning website content in Mengo.
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Start from the business
Offers, audience and positioning come from the business foundation and brand module.
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Plan the pages
Decide each page’s job, its sections and the next step it leads to.
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Write the copy
Generate page content that follows the plan and the brand voice.
Where it is used next
A planned site is easier to extend.
These parts of Mengo build on the website plan.
Website & content generation
More in the content module.
Website content draws on the business foundation and the brand. Open the part of the module you need next.
See a website planned from your own business context.
Tell us about the site you need, for your business or a client. We will show you how Mengo plans the pages and writes the content from what is stored.
- A page plan where every page has one job
- Copy written for a named audience
- A straight answer on fit for your situation
Rather write directly? Email info@mengo.si.