Brand strategy · Sales pitches
Pitch the problem your buyer already feels, not the features you are proud of.
Sales pitches in Mengo are drafted from the positioning, products and offers, and customer personas stored for the business. Each pitch names a real customer, a problem they recognise and the offer that answers it, in the brand’s own voice.
- Grounded in personas and offers
- One story across every meeting
- Who this is forFrom: customer personas and ICPs
- The problem in their wordsFrom: persona pain points and challenges
- What changes with the offerFrom: products, offers and brand promise
- Why this businessFrom: positioning and competitor research
An example pitch structure. Simplified for illustration.
The problem
A pitch written from memory usually pitches features.
When the story is rebuilt for every meeting, it tends to open with what the business does rather than what the buyer is dealing with. The buyer has to do the translation, and most do not bother.
Founders and agency owners often have the right insight about their customer. It just lives in their head, not in the pitch. Mengo keeps personas, offers and positioning together, so a pitch starts from the customer’s situation every time.
See how customer personas are builtFeatures before problemsThe buyer hears a capability list before hearing their own situation.
A different story each timeEvery meeting gets a slightly different version of the value.
Personas that never reach salesResearch about the customer sits in one file while pitches are written in another.
What a pitch draws on
Four sources, so the pitch is about the buyer.
Each of these is stored once in Mengo and reused by every pitch you prepare.
Customer personas
Who the buyer is, what they are trying to do and what is getting in the way.
ExploreProducts and offers
What is actually sold, so the pitch promises only what exists.
ExploreBrand profile
Positioning, promise and voice that keep the pitch in line with the brand.
ExploreCompetitor research
How the offer differs from the alternatives the buyer is weighing.
ExploreHow it works
Three decisions shape every pitch.
A simple sequence for drafting a sales pitch in Mengo.
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Choose the buyer
Pick the persona or ICP the pitch is for, so the language matches theirs.
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Match the offer
Select the product or offer that answers that buyer’s problem.
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Shape the story
Problem, value and next step, written in the brand’s voice.
Where it is used next
A pitch becomes scripts, decks and pages.
These parts of Mengo turn the same story into the formats a sales conversation needs.
Brand strategy & identity
More in the brand module.
Sales pitches draw on the brand profile and the business foundation. Open the part of the module you need next.
See a pitch built from your own customer and offer.
Tell us who you sell to and what you offer. We will show you how Mengo drafts a pitch from personas, offers and positioning stored for the business.
- Pitches that open with the buyer’s problem
- Built from stored personas and offers
- A straight answer on fit for your situation
Rather write directly? Email info@mengo.si.