Job descriptions
Roles described in the business's own voice, with its mission and values.
Brand strategy · HR assets
Hiring material that sounds like the business people are joining.
HR assets in Mengo use the same voice and identity as the marketing, so job descriptions, offer documents and onboarding material describe the business the same way the website does.
- Same voice as the marketing
- Built from the business profile
HR assetsIllustration
- Job descriptionsDraws on: business profile, mission, voice
- Offer and welcome documentsDraws on: visual identity, stationery
- Onboarding guidesDraws on: brand manual, values
- Team announcementsDraws on: voice and tone guidelines
An example of how HR assets draw on the brand. Simplified for illustration.
The problem
Candidates read your brand too.
A small business or agency often writes job posts and onboarding notes in a hurry, in a tone that has nothing in common with its marketing.
Candidates compare the job description with the website and the social profiles. When the two do not match, the business looks less established than it is. A visible, consistent brand is part of how a small team competes for people as well as for customers.
Store founder and team details onceA different voice for hiringJob posts written in a generic tone that does not sound like the business.
Documents made from scratchEach offer letter or onboarding note is rebuilt instead of starting from a branded base.
New hires learn the brand lateWithout onboarding material, new team members pick up the brand by trial and error.
What HR assets cover
Material for the people who join the business.
Typical HR assets a small business or agency produces, each one starting from the brand.
Offer and welcome documents
Formal documents set on brand stationery.
Onboarding material
Guides that introduce new hires to the business and how it presents itself.
Team communication
Internal announcements and updates in the same tone as the marketing.
How it works
From brand to hiring material in the same voice.
A simple sequence for producing HR assets in Mengo.
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Start from the business profile
Mission, values and description come from what is already stored.
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Apply the voice and identity
Tone guidelines and the visual identity keep the material consistent with the marketing.
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Produce what the team needs
Create job descriptions, documents and onboarding material from the same source.
Related capabilities
HR assets work best alongside these.
Each one helps new team members represent the brand consistently.
Brand strategy & identity
More in the brand module.
HR assets draw on the brand profile and identity. Open the part of the module you need next.
Make hiring material sound like your business.
Tell us about the business or the clients you market. We will show you how HR assets are produced in Mengo in the same voice and identity as the marketing.
- HR assets built from the business profile
- Voice and identity carried into hiring material
- A straight answer on fit for your situation
Rather write directly? Email info@mengo.si.