Business description
A clear account of what the business does and who it serves.
Brand strategy · Google Business Profile
Your Google listing should describe the same business your website does.
Mengo prepares Google Business Profile content from the business profile and brand strategy you have already stored. The description, the wording for products and services, and the updates you post then match the rest of the brand.
- Written from stored business facts
- Same positioning as the website
Listing contentIllustration
- Business descriptionFrom: business profile and positioning
- Products and servicesFrom: products and offers
- Updates and offersFrom: campaigns and current offers
- Contact detailsFrom: the stored business profile
An example of how listing content maps to stored data. Simplified for illustration.
The problem
Most listings are written once and never opened again.
Someone filled in the description when the listing was created. Since then the offer has changed, the positioning has sharpened and the website has been rewritten. The listing still says what it said on day one.
For many prospects the listing is the first description of the business they read. Preparing it from the same stored profile as the website keeps the two in step whenever the business changes.
See how business profiles are storedWritten once, years agoThe description reflects an older version of the business.
A different story from the siteThe listing and the website describe the offer in different words.
Offers that no longer existProducts and services on the listing fall out of date.
What you can prepare
The written parts of a listing, kept consistent.
Typical listing content. Each piece starts from the business and brand information in Mengo.
Products and services
Wording for each offer that matches how it is described elsewhere.
Updates and offers
Short posts that announce news or a current offer in the brand’s voice.
Consistent details
Name, contact details and categories that match the stored profile.
How it works
From stored profile to listing-ready text.
A simple sequence for preparing Google Business Profile content in Mengo.
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Start from the profile
Business facts, products and offers come from the business foundation.
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Apply the voice
Positioning and tone come from the brand strategy.
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Refresh when things change
Update the content when an offer or the positioning changes.
Where it is used next
Search visibility depends on more than one listing.
These parts of Mengo work on the rest of how people find the business.
Brand strategy & identity
More in the brand module.
Google Business Profile content draws on the brand and business profile. Open the part of the module you need next.
Make your listing say what your business says today.
Tell us about the business or the clients whose listings you manage. We will show you how Mengo prepares listing content from the stored business and brand profile.
- Listing content written from stored facts
- Positioning that matches the website
- A straight answer on fit for your situation
Rather write directly? Email info@mengo.si.