Searches in the buyer's words
Keywords drawn from the problems your ICPs and personas describe.
SEO & organic growth · Keyword research
Know which search each page is meant to win.
Keyword research in Mengo starts from the audience and offers you have already stored, then connects each keyword to the content that should rank for it. You write fewer posts on hunches and more pages with a clear search behind them.
- Starts from your stored audience
- Every keyword tied to a piece of content
Keyword mapIllustration
- Problem searchesAnswered by: a blog post
- Question searchesAnswered by: an FAQ entry
- Comparison searchesAnswered by: a comparison page
- Product searchesAnswered by: a product or landing page
An example of grouping searches by intent. Simplified for illustration.
The problem
Posts written on a hunch rarely match what buyers type.
Founders pick blog topics from what they find interesting that week. The posts are often good, but nobody searches for them, and the searches buyers do make are answered by a competitor's page.
Keyword research reverses the order: start from the words your audience uses about its problem, then decide what to write. Every post then has a search it is trying to win.
Read: why search visibility drops when posting stopsTopics from instinctPosts follow interest, not search demand.
Pages competing with each otherTwo posts chase the same search and split the result.
Vendor vocabularyContent uses your words instead of the buyer's.
What the research gives you
A list of searches, each with a reason and a destination.
What keyword research in Mengo is designed to organise.
Search intent
Each keyword grouped as informational, commercial or transactional.
A page for each keyword
One destination per search, so your own pages do not compete.
Competitor context
Research that sits next to stored competitor research and your positioning.
Why intent matters
The same topic needs a different page depending on why someone searched.
Matching the type of content to the intent behind a search is what makes the research useful.
- Informational searches. The reader wants to understand a problem. A structured blog post or FAQ answer serves them, with a link to the next step.
- Commercial searches. The reader is comparing options. A comparison or solution page that states what you are and are not serves them better than a post.
- Transactional searches. The reader is ready to act. A product or landing page with one clear call to action is the right destination.
Questions founders ask
Who it is for, and how to try it.
From the Mengo FAQ bank.
Is Mengo built for a solo founder, or does it need a marketing team to manage it?
Mengo is built specifically for solo founders who have no marketing team. Every feature is optimised for a business builder who is also running the rest of the operation, not for an enterprise team with a dedicated marketing department.
You do not need a marketing co-founder or an agency to make it work. The platform is sold as a self-serve recurring subscription, accessible without onboarding a department.
Is there a free trial so I can test it before paying?
Yes. Mengo offers a 3-day free trial before any payment is required. The trial gives you access to the platform so you can see the system in operation before committing to a monthly or annual subscription.
If you have specific questions about what is accessible during the trial period, contact Mengo directly.
Where it is used next
Research is the input to everything else in SEO.
These parts of Mengo pick up where keyword research ends.
SEO & organic growth
More in the SEO module.
Keyword research feeds every other SEO workflow. Open the part you need next.
Write for the searches your buyers actually make.
Tell us who you sell to and which topics you write about today. We will show you how Mengo researches keywords from your stored audience and maps them to content.
- Keywords in your buyers' own words
- One page or post per search
- A straight answer on fit for your situation
Rather write directly? Email info@mengo.si.