Prospect and sales decks
Present the problem, the offer and the next step to a potential customer.
Brand strategy · Presentations
A deck that says what your website and your pitch already say.
Presentations in Mengo start from the brand strategy, key messages and visual identity stored for the business. A deck for a prospect, a client or a partner then opens with the same positioning as everything else you publish, not with whatever the last deck happened to say.
- Messaging from the brand strategy
- Look from the visual identity
PresentationIllustration
- Opening and positioningDraws on: brand profile and tagline
- The problem and the offerDraws on: products, offers and ICPs
- Why this businessDraws on: brand strategy and competitor research
- Slide styleDraws on: visual identity and brand assets
An example of how a deck can be assembled from stored context. Simplified for illustration.
The problem
Most new decks begin as a copy of the last one, mistakes included.
The meeting is tomorrow, so the old file gets duplicated, the client name changed and the slides rearranged. The positioning on slide two is whatever was true six months ago.
For a founder or a small agency, presentations are rarely anyone’s job. Building them from the stored brand and business context means the deck starts accurate, and your time goes on the part only you can add: what this audience needs to hear.
See where the messaging comes fromRebuilt the night beforeEach deck is assembled under deadline from older files.
Messaging that driftsSlides describe the business differently from the website and the pitch.
Styling by guessworkColours, fonts and logo use change from one deck to the next.
What you can prepare
Decks for the conversations a small business actually has.
Typical presentation types. Each one starts from the same brand source.
Client proposals
For agency owners and consultants presenting a plan to a client, in that client’s brand.
Progress and partner updates
Share what the business has done and where it is going, in consistent language.
Webinar and demo decks
Slides that support a live walkthrough of a product or service.
How it works
From brand source to a finished deck.
A simple sequence for building presentations in Mengo.
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Start from the brand
Positioning, voice and key messages come from the brand profile and strategy.
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Add the audience and offer
Customer personas, ICPs and products decide what the deck argues for.
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Apply the identity
Colours, type and logo follow the visual identity and brand assets.
Where it is used next
A deck is one part of the sales conversation.
These parts of Mengo prepare the rest of what you bring to a meeting.
Brand strategy & identity
More in the brand module.
Presentations draw on the brand profile and identity. Open the part of the module you need next.
Walk into the next meeting with a deck that is already on brand.
Tell us about the business or the clients you present for. We will show you how presentations are prepared in Mengo from the brand and business context you store once.
- Decks built from stored positioning and offers
- Identity applied from the first slide
- A straight answer on fit for your situation
Rather write directly? Email info@mengo.si.