Overview
What the business is, the market it serves and what it does not do.
Brand strategy · Wikipedia-style profiles
A neutral account of the business, written from the facts on file.
Wikipedia-style profiles in Mengo describe a business in an encyclopedic register: what it is, what it offers, who founded it and what it sets out to do. The content is drawn from the stored business profile and founder records, not from marketing copy.
- Neutral, factual register
- Built from stored records
Profile outlineIllustration
- OverviewFrom: business profile: what it is and what it is not
- Products and servicesFrom: products and offers
- Founders and leadershipFrom: founder profiles
- Mission and directionFrom: mission and vision
An example profile outline. Simplified for illustration.
The problem
Marketing copy is the wrong voice for a reference profile.
A profile meant to inform reads as an advert when it is assembled from website headlines. Superlatives, calls to action and promises have no place in an encyclopedic description.
This format needs the facts without the persuasion. Mengo builds it from the records you keep in the business foundation, so the profile says only what those records support.
See how founder profiles are storedPromotional languageClaims and adjectives that a neutral profile cannot carry.
Facts in several placesFounding details, offers and leadership live in different documents.
Founder bios that disagreeEach profile describes the founder slightly differently.
What a profile covers
The sections an encyclopedic profile usually needs.
Each section is written from a specific record in the business foundation.
Products and services
A plain description of what the business offers.
Founders and leadership
Who founded the business and their area of responsibility.
Mission and direction
What the business sets out to achieve, stated without promotion.
Good to know
What a Wikipedia-style profile is, and what it is not.
Being clear about the format keeps expectations honest.
- It is a document in an encyclopedic format. Useful for company pages, media kits, directories and anywhere a neutral description is needed.
- It is not a Wikipedia article. Publishing on Wikipedia itself is governed by Wikipedia’s own notability and sourcing rules.
- It contains only what your records support. If a fact is not stored in the business foundation, the profile leaves it out rather than guessing.
Where it is used next
Neutral profiles support media and public work.
These parts of Mengo use the same facts in other formats.
Brand strategy & identity
More in the brand module.
Wikipedia-style profiles draw on the business and founder records. Open the part of the module you need next.
See a neutral profile written from your own records.
Tell us about the business or the clients you describe in public. We will show you how Mengo writes an encyclopedic profile from stored business and founder information.
- Facts drawn from stored records only
- An encyclopedic register, not marketing copy
- A straight answer on fit for your situation
Rather write directly? Email info@mengo.si.