Episode topics
Ideas drawn from the problems your ICPs and personas describe.
Creative, video & media · Audio content
Audio in your voice, with the structure already worked out.
Audio content in Mengo plans podcasts and other audio formats from your brand voice and audience context. Episode topics, outlines and talking points come from the business you have described, so each recording has a reason to exist.
- Episode outlines from your audience
- Written in your stored brand voice
Episode planIllustration
- TopicFrom: a problem your audience describes
- OutlineFrom: your positioning and offers
- Talking pointsFrom: your brand voice
- CloseFrom: the next step you want listeners to take
An example of how an episode plan is assembled. Simplified for illustration.
The problem
Audio shows start with energy and stop after a handful of episodes.
Planning each episode takes longer than recording it. Without a backlog of topics and outlines, the show goes quiet the first time the business gets busy.
Starting from the problems your audience already describes gives you topics that matter to listeners, and an outline for each one before you sit down at the microphone.
See how customer personas are storedPlanning takes longer than recordingEach episode starts with a blank page.
Topics chosen on the dayEpisodes follow what is on your mind, not what listeners need.
The show goes quietA busy month stops the cadence and the audience drifts.
What it is designed to produce
Audio planned as part of your marketing.
What audio content planning in Mengo is designed to organise.
Outlines
An order for each episode, from the opening to the close.
Talking points
Key lines written in your brand voice.
A next step
Each episode ends by pointing listeners somewhere useful.
Where it fits
Audio is one more channel for the same message.
How audio content connects to the rest of your marketing.
- From the foundation: audience problems and positioning give each episode its topic.
- From the brand: the stored voice keeps how you sound consistent with how you write.
- Into Mengo: listeners who take the next step enter the pipeline the system nurtures around the clock.
Questions founders ask
Who it is for, and how to try it.
From the Mengo FAQ bank.
Is Mengo built for a solo founder, or does it need a marketing team to manage it?
Mengo is built specifically for solo founders who have no marketing team. Every feature is optimised for a business builder who is also running the rest of the operation, not for an enterprise team with a dedicated marketing department.
You do not need a marketing co-founder or an agency to make it work. The platform is sold as a self-serve recurring subscription, accessible without onboarding a department.
Is there a free trial so I can test it before paying?
Yes. Mengo offers a 3-day free trial before any payment is required. The trial gives you access to the platform so you can see the system in operation before committing to a monthly or annual subscription.
If you have specific questions about what is accessible during the trial period, contact Mengo directly.
Where it is used next
Audio sits next to the rest of your content.
These parts of Mengo work alongside audio planning.
Creative, video & media
More in the creative and media module.
Audio content uses the same stored voice as every other format. Open the part you need next.
Keep your show going after episode five.
Tell us about the audio you make or want to make. We will show you how Mengo plans topics, outlines and talking points from your own audience.
- Topics from your audience's problems
- Outlines in your brand voice
- A straight answer on fit for your situation
Rather write directly? Email info@mengo.si.