A defined learner
One stored ICP or persona the course is built for.
Creative, video & media · Courses
Package what you know into a course your audience will finish.
Course planning in Mengo structures courses that package your expertise for your audience and support your marketing. Modules and lessons start from the problems your stored ICPs and personas describe, and the course ends by pointing learners to your offer.
- Modules from your audience's problems
- Ends with a path to your offer
Course planIllustration
- LearnerDefined by: a stored ICP or persona
- OutcomeDefined by: what the learner can do afterwards
- ModulesDefined by: the steps to that outcome
- Next stepDefined by: how the course connects to your offer
An example of the parts of a course plan. Simplified for illustration.
The problem
Courses grow into a pile of lessons with no clear outcome.
A founder records what they know, one topic at a time. The lessons are useful, but there is no promised outcome, no order, and no link between finishing the course and buying anything.
Starting from one learner and one outcome gives the course an order. Deciding the next step up front makes the course part of your marketing instead of a side project.
See how personas define the learnerLessons without an orderTopics are recorded as they come to mind.
No promised outcomeLearners cannot tell what they will be able to do.
No link to the offerThe course ends without a next step.
What it is designed to produce
A course structure with an outcome and an order.
What course planning in Mengo is designed to organise.
A clear outcome
What learners can do once they finish.
Modules and lessons
Steps arranged in the order the learner needs them.
A next step
How the course leads to your product or service.
How a course gets planned
Three decisions that give a course its shape.
The order course planning works in.
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Choose the learner
Pick the stored ICP or persona the course is for.
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Fix the outcome
State what that learner will be able to do at the end.
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Order the modules
Arrange the lessons as steps to the outcome and add the next step to your offer.
Questions founders ask
How learners become customers, and how to try it.
From the Mengo FAQ bank.
How does Mengo move a lead from first hearing about me to actually making a buying decision?
Mengo routes prospects through systematic conversion pathways from the point of initial campaign exposure through to a purchase decision. When a lead enters the system, automated nurturing sequences continue to engage them without you manually deciding what to send or when.
Each stage of the journey is structured: the system does not rely on random content bursts or untracked conversational replies. The activity logs show you where each prospect is in the pathway and what actions the system took to get them there.
Is there a free trial so I can test it before paying?
Yes. Mengo offers a 3-day free trial before any payment is required. The trial gives you access to the platform so you can see the system in operation before committing to a monthly or annual subscription.
If you have specific questions about what is accessible during the trial period, contact Mengo directly.
Where it is used next
A course shares material with other formats.
These parts of Mengo work alongside course planning.
Creative, video & media
More in the creative and media module.
Course planning uses the same audience and expertise as books and talks. Open the part you need next.
Build a course that leads somewhere.
Tell us what you teach and who you teach it to. We will show you how Mengo plans the learner, outcome and modules from your own business context.
- Modules ordered toward one outcome
- A next step that connects to your offer
- A straight answer on fit for your situation
Rather write directly? Email info@mengo.si.