Event message
What the event is about and why your audience should attend.
Creative, video & media · Events
Plan the marketing around an event, not only the event itself.
Event planning in Mengo organises the message, the audience and the promotional content around an event, from a webinar to an in-person session. The event is prepared like a campaign, so promotion and follow-up are decided before the date.
- Message and audience decided first
- Promotion and follow-up planned together
Event planIllustration
- BeforePlan: the message, the audience and the invitation
- PromotionPlan: posts, emails and creatives that build attendance
- On the dayPlan: the session content and the next step
- AfterPlan: follow-up for attendees and those who missed it
An example of the stages an event plan covers. Simplified for illustration.
The problem
Events get attention, then the attendee list sits in a spreadsheet.
Most of the effort goes into the session itself. Promotion starts late, and once it is over there is no follow-up, so people who showed interest hear nothing until the next event.
Treating the event as a campaign changes the order: decide who it is for and what they should do next, then plan the promotion and the follow-up around that.
See how campaigns are planned as sequencesPromotion starts lateInvitations go out a few days before the date.
No follow-upAttendees receive nothing after the session ends.
No record of what workedNobody can say which promotion brought people in.
What it is designed to produce
A plan that covers before, during and after.
What event planning in Mengo is designed to organise.
Audience
The stored ICP or persona the event is designed for.
Promotion content
Posts, emails and creatives that build attendance.
Follow-up
Next steps for attendees, prepared before the event happens.
Where it fits
Events connect content, campaigns and nurture.
How event planning connects to the rest of Mengo.
- Content: social posts, newsletters and creatives promote the event on a schedule.
- Campaigns: the event becomes one stage in a structured campaign sequence.
- Nurture: attendees and registrants enter the nurture sequences the system runs around the clock.
Questions founders ask
How leads move on, and how to try it.
From the Mengo FAQ bank.
How does Mengo move a lead from first hearing about me to actually making a buying decision?
Mengo routes prospects through systematic conversion pathways from the point of initial campaign exposure through to a purchase decision. When a lead enters the system, automated nurturing sequences continue to engage them without you manually deciding what to send or when.
Each stage of the journey is structured: the system does not rely on random content bursts or untracked conversational replies. The activity logs show you where each prospect is in the pathway and what actions the system took to get them there.
Is there a free trial so I can test it before paying?
Yes. Mengo offers a 3-day free trial before any payment is required. The trial gives you access to the platform so you can see the system in operation before committing to a monthly or annual subscription.
If you have specific questions about what is accessible during the trial period, contact Mengo directly.
Where it is used next
An event draws on several parts of the platform.
These parts of Mengo work with your event plan.
Creative, video & media
More in the creative and media module.
Event planning shares its audience and message with the rest of the module. Open the part you need next.
Turn your next event into pipeline.
Tell us about the event you are planning and who it is for. We will show you how Mengo organises the message, promotion and follow-up around it.
- Promotion planned well before the date
- Follow-up ready before the session ends
- A straight answer on fit for your situation
Rather write directly? Email info@mengo.si.