Performance marketing · Print & PR
Print and press activity that says what your website says.
Print and PR in Mengo plans the marketing that happens away from your own channels: printed material, press outreach and public relations. The messaging is drawn from the same brand and business facts as your digital campaigns, so a flyer, a press note and your homepage make the same promise.
- One story across print, press and digital
- Built from stored brand and founder facts
- The story angleFrom: brand story and founder profile
- The facts to quoteFrom: the business profile
- The printed pieceFrom: visual identity and stationery
- The moment it landsFrom: the marketing calendar
An example of a print and PR plan. Simplified for illustration.
The problem
Offline material is often the most out-of-date thing a business owns.
The brochure was printed for a launch two offers ago. The press angle gets written the night before a journalist’s deadline. The founder’s story is told one way on the website and another way in an interview.
Planning print and PR in the same place as your digital campaigns means each piece starts from the current brand, offer and founder information, and is timed to support what is already running.
See how the brand profile is keptPrinted for an old offerThe flyer still describes what you sold last year.
A press angle written on deadlineThe pitch to a journalist is improvised when the chance appears.
Two versions of the founder storyInterviews and the website describe the business differently.
What it covers
Three kinds of activity beyond your own channels.
Each is planned with the same messaging and timing as the rest of the campaign.
Print material
Printed pieces that carry the brand’s visual identity and the current offer.
Press outreach
A clear story angle and the facts behind it, ready before the opportunity arrives.
Public relations
How the business and its founder are described in public, kept consistent over time.
What it draws on
Four parts of Mengo supply the story and the look.
Print and PR reuse the brand, founder and media work stored elsewhere on the platform.
Brand profile
Positioning, promise and voice for every public description.
ExploreFounder profiles
The founder’s background and story, told the same way each time.
ExploreStationery
Branded print basics that match the rest of the identity.
ExploreMedia interviews
Preparation for interviews that press activity leads to.
ExploreHow it works
Three steps from a campaign to a print and press plan.
A simple sequence for planning print and PR in Mengo.
-
Start from the campaign
Choose the campaign or launch the offline activity should support.
-
Find the angle
Decide the story worth telling and the facts that support it.
-
Time it
Place print and press moments on the marketing calendar next to the digital activity.
Where it fits
The offline half of the campaign.
Print and PR connect to the parts of Mengo that put the founder and the business in front of people in person.
Questions founders ask
What the platform does, and who it is for.
From the Mengo FAQ bank.
What does Mengo actually do: is it a content tool or something that runs my full marketing?
Mengo runs your full marketing cycle, from content planning through lead conversion, without requiring you to drive it daily. It is not a template library or a content calendar.
The system initiates structured campaign sequences, generates leads, nurtures prospects around the clock and moves them through systematic conversion pathways, then logs every action it took and why.
Is Mengo built for a solo founder, or does it need a marketing team to manage it?
Mengo is built specifically for solo founders who have no marketing team. You do not need a marketing co-founder or an agency to make it work; the platform is a self-serve subscription, accessible without onboarding a department.
Performance marketing & campaigns
More in the campaign module.
Print and PR is one of six capabilities for organising marketing activity. Open the one you need next.
Plan your next press moment with the rest of the campaign.
Tell us what you are launching and where you would like to be seen. We will show you how Mengo plans print and PR from the brand and founder information stored for the business.
- One story across print, press and digital
- Offline moments timed to the campaign
- A straight answer on fit for your situation
Rather write directly? Email info@mengo.si.